A NEW WAY TO SERVE
A PUB CLASSIC
Built around warm service, not packet snacks
OUR STORY
Scratchkings began with a simple observation: pork crackling has always been a pub staple but it’s rarely served at its best.
Traditionally sold cold from packets, crackling was treated as an afterthought rather than part of the bar experience. We believed it deserved better.
Rather than creating another flavoured snack brand, we focused on how crackling should be served in pubs. Warm. Fresh. Behind the bar.
FROM IDEA TO SYSTEM
Scratchkings was founded by three long-time friends with a shared background in pubs, hospitality, and product design.
Instead of reworking flavours or packaging, we developed a purpose-built warming system designed specifically for bar service , allowing pubs to serve crackling warm, consistently, and without disrupting service.
The result wasn’t just a better snack , it was a new way to offer it.
WHY THE WARMER MATTERS
Serving crackling warm improves aroma, texture, and presence at the bar.But more importantly, it creates a snack that:
- Fits naturally into pub service
- Is easy for staff to manage
- Is noticed, reordered, and talked about
The Scratchkings warmer isn’t an add-on. It’s the foundation of the concept.
BUILT FOR PUBS, NOT SHELVES
Scratchkings was designed from the outset as a trade-led solution. Every decision, from the warmer design to the product format, was made with pubs and bars in mind.
This is not a retail snack adapted for hospitality. It’s a hospitality concept built properly, from the start.
THREE FOUNDERS. ONE DIRECTION.
By focusing on service, simplicity, and warmth, we’ve created a bar snack that belongs where it’s served. Behind the bar.
